Focus. Fuel. Fire.
A lifestyle framework built on the 3 pillars of wellness:
Our Mission
To inform and empower individuals to implement wellness strategies and create a supportive lifestyle community. We believe everyone has the fire within them to live a healthier, more confident life. We are here to provide the tools, guidance and encouragement to turn potential into lasting lifestyle improvements.
What is the Ignite Within 28 Day Program?
The Ignite Within 28-Day Program is a guided wellness experience designed to help you build lasting habits across the three pillars of wellness.
This Program is for anyone ready to:
✨ Build routines that feel good
✨ Strengthen your body and mind
✨ Fuel with intention
✨ Live with clarity and confidence
When you purchase the program, You’ll receive:
✅ The 28-Day Program Guide and Tracking Journal
✅ Nutrition strategies based on whole, nutrient-dense foods
✅ Fitness plans that support strength, mobility, and consistency
✅ Weekly “Bonfire” videos for understanding and support
✅ Daily journal prompts to guide your mindset and goals
✅Community with free community bonfire talks and virtual workouts
Real transformation comes from doing what matters, consistently.
The Origin of Focus, Fuel, Fire
Every wellness journey begins with a commitment to strive for something greater. Focus, Fuel, Fire was founded on the belief that true change requires more than just physical effort. It’s about aligning your mind, body, and habits to create a life of purpose and strength.
This idea stems from the personal journey of our founder, Bradley Akers. At 17 years old, Bradley weighed 270 pounds and faced the challenge of reclaiming his health and confidence. Through consistent changes in nutrition, exercise, and mindset, he lost nearly 100 pounds, sparking not only a physical transformation but a lifelong passion for helping others. His journey inspired him to create a brand that provides wellness offerings around the three core pillars.
MEET YOUR TRAINER
BRADLEY AKERS
Today, I’m a wellness professional with credentials that include:
- Colorado State University Bachelor’s Degree: Exercise Science, Nutrition and Communication Studies
- American College of Exercise – CPT
- National Academy of Sports Medicine – CPT, CES, PES, CNC
- CrossFit – Level 1
- USA Weightlifting – Olympic Lifting
- Pain Free Performance Specialization – Functional Kettlebell Training
- IPNFA – Facilitated Stretching Specialization
I’m someone who understands how it feels to start at square one, unsure if you’re capable of change. My philosophy is rooted in a holistic view of wellness, taking a comprehensive look at fitness and lifestyle behaviors. We encourage clients to embrace change and commit to continuous improvement through intentional actions that build confidence and lifelong success.
At 17 years old, I weighed 270 pounds and felt disconnected from the person I wanted to be. Like many, I struggled with the idea of change, unsure where to start or if it was even possible. But as I prepared for my freshman year of college, I made a decision: I wanted to look and feel my best.
I started with small, manageable changes—adjusting my diet and committing to moving my body each day. Slowly but surely, I began to see results. Those little victories fueled me, and before I knew it, those small efforts became habits. By the time I graduated college, I had lost almost 100 pounds and gained something far greater: a deep passion for health and fitness.
