These terms are an agreement between you and Focus, Fuel, Fire. By using focusfuelfire.com, buying the 28-Day Ignite Within Challenge, or booking training with us, you accept them. If you do not agree with them, please do not use the site.
1. What we sell
- The 28-Day Ignite Within Challenge — a digital fitness programme delivered as downloadable materials plus access to an online dashboard for the duration of the challenge.
- Personal training — one-to-one coaching, in person in the Denver metro area or online.
- Corporate wellness — programmes delivered to teams and businesses.
- Free tools and guides — the calculators and written guides on this site, free to use with no account required.
2. Buying the programme
Prices are shown in US dollars and are payable in full at checkout. A purchase is for one person unless you have bought a multi-participant package. Sharing your login, your download links or your programme materials with people who have not paid is not permitted.
Access to the challenge dashboard and materials is granted for the duration of the challenge and for a short period afterwards. Once that window closes, access ends. We will always tell you the dates before you buy.
3. Refunds
Digital products are non-refundable once the materials have been downloaded or dashboard access has been used. This is standard for digital fitness programmes: once you have the content, it cannot be returned.
That said, we would rather have a happy customer than a grudging one. If something has gone wrong, if you were charged twice, if the product is not what was described, or if you bought by mistake and have not opened anything, contact us and we will sort it out. Personal training sessions cancelled with at least 24 hours’ notice can be rescheduled at no charge.
4. Health disclaimer
We are not doctors, and nothing on this site is medical advice.
The programmes, guides and calculators on this site are for general fitness and educational purposes. They are not a diagnosis, a treatment plan, or a substitute for advice from a qualified healthcare professional.
Talk to your doctor before starting any new exercise or nutrition programme, and particularly if you are pregnant, recovering from injury or surgery, managing a chronic condition, taking medication, or have any history of heart problems. If you feel pain, dizziness or shortness of breath while exercising, stop and seek medical attention.
Our calculators produce estimates from published formulas such as Mifflin-St Jeor. They are useful starting points, not clinical measurements, and individual results vary. You take part in any exercise programme at your own risk.
5. Results
We do not promise specific results. Fitness outcomes depend on your starting point, your consistency, your nutrition, your sleep, your genetics and a dozen other things we do not control. Any testimonial or example on this site is one person’s experience, not a guarantee of yours.
6. Your account
If you create an account you are responsible for keeping your password private and for anything done through your account. Tell us promptly if you think someone else has access to it.
7. Our content
Everything on this site — the programme materials, guides, calculators, text, images, logos and branding — belongs to Focus, Fuel, Fire and is protected by copyright. You may use it for your own personal fitness. You may not resell it, republish it, or distribute it, and you may not use it to build a competing product.
Our free guides and calculators may be linked to freely. We appreciate a credit.
8. Acceptable use
Do not attempt to break into the site, scrape it at volume, disrupt it for other people, or submit anything unlawful or abusive through our forms. We may suspend access for anyone who does.
9. Limitation of liability
To the fullest extent the law allows, Focus, Fuel, Fire is not liable for indirect or consequential losses arising from your use of this site or our programmes. Where liability cannot be excluded, it is limited to the amount you paid us in the twelve months before the claim. Nothing here limits liability for death or personal injury caused by our negligence, or for fraud.
10. Changes
We may update these terms. The date at the top shows when they last changed. Continuing to use the site after a change means you accept the updated terms. Changes are not applied retroactively to a purchase you have already made.
11. Governing law
These terms are governed by the laws of the State of Colorado, United States.
12. Contact
Questions about these terms: use our contact page.

